What you know and don’t know about Iran’s street fashion

So in case you haven’t figured out on your own so far, I’m Iranian-Canadian and these awesome blog posts (if I may say so myself) are being written in Vancouver, where I live with my family.

I’ve always been a proud Iranian as I have been a proud Canadian for the past 15 years; oh while we are on that subject, happy 150 Canada! And whilst food may be my utmost interest, I can probably claim that fashion can easily take the third seat, (the second place is always reserved for arts and culture!)

Over the years living outside of Iran I have been asked countless times by my non-Iranian friends and co-workers how I dress when visiting the motherland. Do I wear the hijab? Of course; it is mandatory to wear the hijab when in public. Do I fully cover the length of my body? Well…Do I cover my face?Not a chance!

Whenever I show anyone pictures of myself, leisurely chilling under the sun and occasionally hiding away from it, I always get the same response, “Wow, is that how you dress? I can see your hair!”

And somehow, it always fascinates me how they react to my “unhidden” hair. And then I always remember all those pictures that are scattered around the Internet and some of them go totally against my personal archive.

So please keep in mind that I am only referring to the more modern portion of the society. There are a lot of women who cover themselves from head to toe in dark Chadors; after all, Iran is still a conservative and Islamic country.

As a journalist/marketing person, I’ve always thought of food and fashion to be two major elements in a society’s culture. They can build conversations that can lead to constructive knowledge. And what can be more important than knowledge and understanding in the world we live in right now?

Zara Wong from Vogue Australia once wrote: “It is no coincidence that Paris is the capital of both food and fashion.”

Every time I revisit her article, which was published online in 2015, I can’t help but think about Tehran in the same “fashion”, where diversity of food and fashion trends is not only a surprise to foreigners but it is also interesting to the locals.

The feature image is from www.boredpand.com archive.




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